Have you lost touch with your audience?

your audienceIt’s one of the most valuable lessons I have ever learnt. It was Sunday and I was sitting, listening to the sermon of a young church preacher. It was at a stage where I had just finished talking with a client who felt his business seemed to be stagnating . I mean it wasn’t that it was going badly; it was more that it wasn’t moving as fast as he wanted it to. He wasn’t getting closer to what he eventually wanted to achieve. While listening to the sermon, my phone buzzed. I checked it to see I had a new interview booked for next Tuesday. Then the young man raised his voice; he was talking with enthusiasm about

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